There are more than 230 sites which are meant for business listing and they are exclusively free to use. Knowing about them can be conducive for your business development, but before that, let’s find out what is meant by business listing.

What is a business listing?

Business listing allows your business to make your business and brand identifiable in front of a large number of people. You can share relevant details like name, location, contact number, etc. about your business through free business listing sites. You may include special features if any, like your products or services, in them. These sites are used as an aid to your search engine optimization campaign and is off-page SEO.

What are Business Listing Sites?

Business listing sites are like online places for the businesses to submit information about their business. These sites can be free or paid. Free sites may have a limited reach to a lesser audience while paid sites serve a wider coverage to the business listing and so businesses listed here can get more prospects.

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Types of Business Listings:

Business listing is done with different purposes and that’s why you must know about the types of business listings.

  • First there are General Directories which include the online platforms like Google my Business, Bing, Yelp, etc. They serve this information to businesses under various industries.
  • A popular form of listing are Local Directories which cover listings of businesses in a particular geography. They mostly focus on covering information of middle to small businesses.
  • Industry or niche specific directories, as it appears from the name, comprise of companies or professions in a particular niche or industry.
  • Among free business directory sites, there also are review sites by platforms such as Angie’s list or TripAdvisor, through which real users can comment or provide feedback about the services they have used.

Evolution of Business Listing Sites:

With the emergence of internet, the world has explored its increasing contribution to marketing, promotions, connectivity and its power to boost business. This is how business listing sites got evolved. These sites are prevalent for a decade now but their significance is growing as small and large business owners have become more sensitized towards using them for their business advantage.

Benefits of Local Business Directories

Whether you own a small business, mid-cap company or a large organization, you can best benefit from the different free business listing websites. The advantage with local business directories are many. Firstly, you have the option to choose the most suitable listing website for your particular business. Secondly, depending upon the area you want to promote your business or the products you feel are appropriate in a particular geography, you can use those directories. Thirdly, when your business name and details appear in a local directory, you see a considerable rise in the number of enquires. That’s not all; you may save a lot of cost on marketing and advertising because the amount needed to list your business in a business listing site is quite less as compared to the advertising cost.

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Tips to benefit from Business Listing Sites:

It is not a secret now that you and your business can gain a lot of competitive edge by choosing one of the many free business listing websites. But some expert tips must be kept in mind.

  • Don’t chose a listing website just because it is free. It is important to check the quality of people, your prospective buyers and users, who regularly check this website. So you should read some real reviews about such a site before publishing your information on the site.
  • Select such business listing sites which not just allow you to share your company name and contact details, but rather, allow you to include your logo, product catalogues, photographs and all the valuable information which you think is important from customers’ point of view.