SEO Freelancer Mumbai

Our SEO Strategy to boost Traffic and Visibility for an E-commerce Services Provider.

With our SEO strategy, we secured a 65% increase in Organic Traffic per month, 67021 page views per month, and 167k impressions per month. Additionally, 80% of the targeted keywords for an online flower store is ranking in SERP, out of which 60% are ranking on the first page of Google SERP.

About Project

Online Flowers Store is a popular florist supplier from the Philippines that deals in the business of flowers. With an online Flowers store, you can do online bookings of flowers anywhere across the Philippines. Online Flowers is committed to fulfilling the online Flower demands of the country. Online Flowers Store is also in resourcing, movement, and execution within the country for many years.

Assumption

Online Flowers Store wanted to increase its ranking and popularity on the internet. They were looking for a way to increase their site promotion and have an improved Google Search Ranking. Their goal was to achieve the top position in the Google search pages Result. To be a top service provider and become a leading online flower bookings company on a country level, a website must be in the topmost position to attract all possible prospects looking for the services you provide.
To attain the Client’s goals, the organic approach of Site promotion was needed in this case. Brand awareness and brand creation in the niche were other challenges. The Client wanted to achieve brand recognition for the services it provided. It required a prolonged campaign to achieve the result for the site by the use of various techniques. So, there was no option other than an organic search engine optimization method for the Client’s expectations.

SEO Process

From the very beginning, we started with overall site analysis and referred to the generated reports. These reports gave us a detailed idea of the restrictions and limitations of the existing site. To get sufficient and suitable traffic volume, we needed to understand the service provider and their site makeup. The product range was dynamic and full of varieties, so it was required that we created a format for each variety, from bouquets to chocolates. We suggested a dynamic gallery in the E-commerce platform of the entire site for Florista. We segregated the website based on product. Various flowers and combination ideas were segmented more professionally. We relied on variants like price, colors, gift items, etc. Our team also researched a lot of the competition on a local and country-level for Online flower stores in detail. We discussed with online flower delivery promoters to explain our E-commerce strategy. We then thoroughly developed a point of Sale approach to generate effective traffic from the target audience/ market in a larger volume. As you can see, we provide an entire client-centric approach from online booking to delivery in our E-commerce strategy.

At MF, we believe in optimizing websites for the users and not for the crawlers.

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